Don’t Underestimate the Importance of a Business Card

Business Card In PocketLately, I’ve been surprised by how many people don’t bother to carry business cards. I’ll be at a networking event or a coworking space, meeting interesting people that I would like to stay in contact with. Yet when I ask them for a card, many don’t have one. Which seems kind of strange, after all, you’re at a networking event to network, right? Sure, I can make a mental note of their name or even text or email a note to myself. But I may not have time to do that or be able to  

Read More»

Got Creative Block? Take A Walk To Boost Creativity

WalkingAs Designers we tend to sit at our desks staring at a computer screen for long periods of time. Sometimes ideas just don’t materialize and we tend to lose our creative edge. One of the more common reasons for an extended creative deficiency is the fact that we’re usually too stressed out. During these times we need to stop and get away from it all for awhile. And an easy and enjoyable diversion is to simply… Take A Walk

Read More»

Innovation in Package Design

Wrigley Orbit Snap tagsHere’s an interesting tidbit that caught my attention recently: Wrigley rolls out interactive mobile initiatives on gum packs. From the makers of Orbit gum (who can resist those strange and unique Orbit commercials?) Wrigley, a company that is quickly making strides in the use of Interactive Media has a new angle for gaining audience interaction. 

Read More»

Return of the Handmade Poster

A while back, when I was starting out as a Graphic Designer in San Francisco, there was one particular area of design that really struck me and kept a hold on me over the years. It was the amount of great poster art that designers and illustrators were producing. You couldn’t go into a studio without seeing awesome posters all over the walls. Don’t get me wrong, San Francisco was churning out some amazing posters before that time. Just look at a few 60’s concert posters from the likes of Victor

Read More»

Use Social Media Strategies to Engage your Audience

Photo of hand pressing social media iconThe risk of a double dip recession may be rising and it seems as though it’s going to take a while longer before we are out of this economic downturn. Meanwhile, the social networking revolution shows no sign of easing and it’s vital that your organization develop a game plan. With consumer confidence down, marketers need to work harder to keep customers involved. The relationship between companies and customers

Read More»

Essentials of a Strong Brand

Effective branding creates a perception that there is no other product or service that is quite like yours and it becomes the preferred choice in the minds of your target audience. Consequently, it’s imperative that your company understands the behavior of consumers and why they are attracted to a particular brand. A brand is a person’s perception about a product, service or company. What is the perception

Read More»